Advertise
Reach local women 40+ in Bethesda, Potomac, Rockville,
and nearby neighborhoods

Who we are

The Good Week is a free weekly lifestyle newsletter created for women 40+ in Bethesda, Potomac, Rockville, and nearby neighborhoods who want to make the most of life close to home.

Every Thursday at 6 a.m., readers receive a hand-selected edit of local events, classes, culture, wellness, shopping, volunteering, food and drink experiences, and local finds around the neighborhoods they know and love.

Behind each issue is a local editor who lives here, grew up here, and understands the rhythm of the community, from familiar favorites to plans readers may have missed.

For advertisers, The Good Week offers a trusted way to reach local women as they are deciding what to do, where to go, and what to book next.

Because good weeks don’t plan themselves.

Why advertise in The Good Week

The Good Week reaches readers in planning mode.

They open the newsletter looking for ideas they can bring into their real lives, whether that means buying tickets, booking a class, visiting a local business, supporting a community organization, or finding something new to do with friends.

Your message appears alongside carefully selected local recommendations in a newsletter that readers have invited into their inbox.

Our Audience

↗️Most newsletters average around 2% CTR (MailerLite, 2025). The Good Week's click rate runs 7–8× that average.*

The Community We Serve

The Good Week serves Bethesda, Potomac, Rockville, and nearby neighborhoods, including two of Montgomery County’s highest-income communities.

Source: U.S. Census Bureau QuickFacts, 2020–2024 American Community Survey 5-Year Estimates for Bethesda CDP and Potomac CDP

Who should advertise with The Good Week

The Good Week is a natural fit for businesses and organizations that help people discover, experience, or enjoy more of life in and around Bethesda, Potomac, Rockville, and nearby neighborhoods. That includes:

• Arts and culture

• Events and performances

• Classes and workshops

• Wellness and fitness

• Local shopping

• Food and drink experiences

• Home and lifestyle

• Nonprofits and community organizations

• Local destinations and attractions

Advertising options

The Good Week is now accepting advertising inquiries for newsletter sponsorships and featured placements. Placements can include:

• Featured placement
  A flexible in-newsletter placement for a business, event, class, offer, nonprofit campaign, opening, or local experience. Includes copy, image or logo, CTA link, and post-send reporting.

• Newsletter sponsorship
  A higher-visibility placement in a single issue, designed for advertisers who want a stronger presence with local readers.

• Multi-issue campaign
  A multi-week package for advertisers who want repeated exposure, especially for events, seasonal campaigns, launches, or ongoing local visibility.

Let's work together

Reach local women as they’re deciding where to go, what to try, and how to spend their week in Bethesda, Potomac, and nearby neighborhoods.

Inquire about advertising opportunities → [email protected]

Data sources:

*Industry benchmarks per MailerLite's 2025 Email Marketing Benchmarks report: average click rate 2.09%, average open rate 43.46% across all industries. The Good Week's stats reflect newsletter issues sent December 2025–June 2026; one issue was excluded as an outlier. Open rates may be partially inflated by Apple Mail Privacy Protection, which affects all senders equally.

Source: https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks