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Who we are

The Good Week is a free weekly lifestyle newsletter for adults in Bethesda, Potomac, and nearby neighborhoods who want to make the most of where they live.

Every Thursday, we help readers discover local experiences worth planning for, from arts and culture to classes, events, shopping, wellness, volunteering, food and drink experiences, and more.

For advertisers, The Good Week offers a trusted way to reach local readers while they are actively looking for ideas, plans, and places to go.

Because good weeks don’t plan themselves.

Our Audience

↗️Most newsletters average around 2% CTR (MailerLite, 2025). The Good Week's click rate runs 7–8× that average.*

Who you’ll reach

The Good Week is created with women 40+ in mind, especially those in Bethesda, Potomac, Rockville and nearby neighborhoods who are looking for local plans, cultural experiences, classes, wellness ideas, shopping, volunteering, and ways to gather with friends.

Our readers come to The Good Week for curated ideas that help them get out, try something new, support local businesses, and enjoy life close to home.

Who should advertise with The Good Week

The Good Week is a natural fit for businesses and organizations that help people discover, experience, or enjoy more of life in and around Bethesda, Potomac, Rockville, and nearby neighborhoods. That includes arts and culture, events, classes, wellness, shopping, food and drink experiences, home, lifestyle, nonprofits, community organizations, and local destinations.

If your organization helps people get out, gather, learn, explore, support local, or enjoy where they live, we would love to explore working together.

The community we serve

The Good Week serves adults in Bethesda, Potomac, and nearby neighborhoods, a highly educated, high-income pocket of Montgomery County with strong discretionary spending power.

Median household income: $192,000
More than twice the U.S. median household income.

Households earning $150,000+: 63%

Median income, ages 45–64: $250,000

Per capita income: $124,000
More than double the Washington, DC metro average.
Source: U.S. Census Bureau, American Community Survey and Bethesda community demographic data (2024).

Advertising options

We offer newsletter sponsorships and featured placements designed to help local businesses reach highly engaged readers. Need help with creative? We can assist with messaging and design to create polished advertisements that feel natural within The Good Week experience.

Let's work together

Reach local readers as they’re deciding where to go, what to try, and how to spend their week in Bethesda, Potomac, and nearby neighborhoods.

Inquire about advertising opportunities → [email protected]

Data sources:

*Industry benchmarks per MailerLite's 2025 Email Marketing Benchmarks report: average click rate 2.09%, average open rate 43.46% across all industries. The Good Week's stats reflect newsletter issues sent December 2025–June 2026; one issue was excluded as an outlier. Open rates may be partially inflated by Apple Mail Privacy Protection, which affects all senders equally.

Source link: https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks